Okay I’m not putting myself up as a Twitter expert, far from it but I do get disgruntled when I hear writers bashing this very useful Social Media platform.
For me Twitter is like the bar of a large hotel, whilst Facebook is the restaurant. The bar is where you hook up with strangers, pass the time of day and swap stories and other nuggets of wisdom. The restaurant, or Facebook is where you forge these new links into online friendships. Let’s begin…
Your name, or handle: use your writer’s name or a near variation so that people can actually find you. I didn’t and now with 7,000 + followers it’s a huge regret.
Use keywords in your bio as these will help other like minded people find you. Writer, blogger, country of origin etc
Ditch the Twitter egg motif with something more personal – a photo etc, same goes for the header. I never follow anyone that hasn’t at least made an effort.
Don’t buy followers. A, it doesn’t work. B, they won’t be interested in what you have to say and will ditch you as soon as they discover it.
Add your website, or blog to your profile and make sure it links to an interesting page.
Let’s get to it
What are you trying to do? Promote your book? Find more followers? Some tips.
Search for like minded writers (similar genres) and rather than just following them start to retweet their posts. Who do they follow? Who follows them?
Twitter etiquette is important. Mindless tweets about ‘buy my book’ etc do not work. Yes, of course it’s okay to tweet your book news and if you’ve got specials and even the odd (up to 3 a day promotional tweets) but after that people will just get bored and will unfollow you. I read once about the 80:20 rule. So only 20% of posts should be self promos.
Don’t follow everyone back that follows you. As a writer you have a platform you want to cultivate. For example If you’re writing for children do you really want to follow someone with x rated posts? What would this say to your followers? There’s no and fast rules on this but all I’m saying is be careful of your image and what you want to see on your feed.
If someone says ‘no dm’s’ (direct messages) then respect that.
Auto messages: lots of people use them and they really don’t work. I’m not going to click on an external link in a DM, that would be foolhardy. Just because I follow you doesn’t mean I want your full works including the 230 essays you’ve written in how to flush the toilet. I think you’ve got the message!
Pinned posts: many writers have a post pinned to the top of their feed and this is what new followers tend to retweet so make it useful to you. Your latest book with links. A new blog post etc.
Photos: use them, lots of them. It’s proven that people retweet more posts that have photos included.
Hashtags, you know the funny # before words that streams them together? Cultivate a list that works for you and use them. People do use them to find tweets of interest
Finally I’m Scribblerjb and here’s my favourite tweet x